Cadbury Flakes are ‘too crumbly’ say British ice cream vendors.
Ice cream sellers have noticed that the quality of flakes has taken a substantial hit since parent company Mondelēz International moved its production to Egypt in 2020.
John Taylor, owner of C&M Creamery Ices told BBC: ‘You can’t give someone a 99 with a broken Flake. It’s embarrassing for an ice cream man.’
Another vendor, Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire said that he has often had to dump at least a quarter of box as they cannot be used.
He went on to add that he has found a solution to the problem by sprinkling the flakes on top instead of serving it as a traditional stick.
Ice cream sellers have noticed that the quality of the flakes have taken a substantial hit since the company moved its production to Egypt
Mr Glauser said: ‘They’re charging top money for them, but they arrive as though they have been bounced off a cliff.
‘If you’re buying five boxes of Flake for an event and you discover a lot of them are broken your day is ruined.’
Katy Alison, owner of a van in Bognor Regis, said that she had to throw away just under half (70) Flakes in a single box, because they were all broken.
A typical box contains 144 Flake 99s.
A Mondelēz International Spokesperson said: ‘We care about our loyal customer base and take quality issues very seriously. Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
‘We are aware that, recently, some customers have received product which does not meet our usual high standards. This has been addressed following improvements to our production processes, although some prior stock may remain in circulation.
‘We are in the process of liaising with our customers (wholesalers) to support those potentially impacted. We sincerely apologise for any inconvenience caused.’
Source: | This article originally belongs to Dailymail.co.uk