California Governor Gavin Newsom has slammed Target for ‘selling out LGBTQ communities’ after it walked back some of the products from its Pride collection amid growing backlash. 

Facing a ‘Bud Light’ style boycott, the retail giant announced last night it was pulling some of its products from stores. 

It wasn’t a full walk-back: The crisis communications director, who released the statement, said the decision was down to ‘volatile’ behavior from customers that forced the store to protect staff safety.

The statement did nothing to halt the tumble of Target’s share price, which is down 13 percent since this time last month.  

Newsom, however, sees the company’s retreat as a total U-Turn. 

In a tweet, Newsom fumed and claimed ‘black, Asian, Jewish’ people and women would be ‘next.’ 

California Governor Gavin Newsom has accused Target of 'selling out LGBTQ communities' by walking back some of the products from its Pride collection

California Governor Gavin Newsom has accused Target of 'selling out LGBTQ communities' by walking back some of the products from its Pride collection

California Governor Gavin Newsom has accused Target of ‘selling out LGBTQ communities’ by walking back some of the products from its Pride collection

'There is a systematic attack on the gay community happening across the country. Wake up America. This doesn¿t stop here. You¿re black? You¿re Asian? You¿re Jewish? You¿re a woman? You¿re next,' he said in a tweet

'There is a systematic attack on the gay community happening across the country. Wake up America. This doesn¿t stop here. You¿re black? You¿re Asian? You¿re Jewish? You¿re a woman? You¿re next,' he said in a tweet

‘There is a systematic attack on the gay community happening across the country. Wake up America. This doesn’t stop here. You’re black? You’re Asian? You’re Jewish? You’re a woman? You’re next,’ he said in a tweet 

‘CEO of Target Brian Cornell selling out the LGBTQ+ community to extremists is a real profile in courage. This isn’t just a couple stores in the South. 

‘There is a systematic attack on the gay community happening across the country. Wake up America. 

‘This doesn’t stop here. You’re black? You’re Asian? You’re Jewish? You’re a woman? You’re next,’ he said. 

California has more Target stores than anywhere else in the country with 317 – around 16 percent of all stores in the country. 

Target announced last night that some products would be removed.

It was after a series of angry mothers took to Twitter and TikTok to complain. Over the last few weeks, the retail giant has been reviled by families – particularly mothers – for pushing transgender clothes, books and greeting cards in its stores.

Yesterday, amid outrage and confusion over a range of ‘tuck friendly’ female swimsuits, the company released a statement to insist the suits were only available in adult sizes.

Facing a 'Bud Light' style boycott , the retail giant announced last night it was pulling some of its products from stores. It was after a series of angry mothers took to Twitter and TikTok to complain. Over the last few weeks, the retail giant has been reviled by families - particularly mothers - for pushing transgender clothes, books and greeting cards in its stores

Facing a 'Bud Light' style boycott , the retail giant announced last night it was pulling some of its products from stores. It was after a series of angry mothers took to Twitter and TikTok to complain. Over the last few weeks, the retail giant has been reviled by families - particularly mothers - for pushing transgender clothes, books and greeting cards in its stores

Facing a ‘Bud Light’ style boycott , the retail giant announced last night it was pulling some of its products from stores. It was after a series of angry mothers took to Twitter and TikTok to complain. Over the last few weeks, the retail giant has been reviled by families – particularly mothers – for pushing transgender clothes, books and greeting cards in its stores

Amid outrage and confusion over a range of 'tuck friendly' female swimsuits, the company released a statement to insist the suits were only available in adult sizes.

Amid outrage and confusion over a range of 'tuck friendly' female swimsuits, the company released a statement to insist the suits were only available in adult sizes.

Amid outrage and confusion over a range of ‘tuck friendly’ female swimsuits, the company released a statement to insist the suits were only available in adult sizes.

Amid growing anger over the displays and concern about some of the designers featured, the company started having ’emergency calls’ to avoid a backlash as voracious as that which Bud Light faced for partnering with trans activist Dylan Mulvaney. 

In a statement last night, Target said it had pulled some of the items that have ‘been at the center of the most confrontational behavior.’

‘Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,’ Target said in a statement.

‘Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior,’ crisis communications manager Kayla Castaneda said.

The company did not specify which items had been taken off-shelves. Many of the swimsuits, onesies and t-shirts that sparked outrage remain available online.

The statement did nothing to halt the tumble of Target's share price, which is down 13 percent since this time last month

The statement did nothing to halt the tumble of Target's share price, which is down 13 percent since this time last month

The statement did nothing to halt the tumble of Target’s share price, which is down 13 percent since this time last month

There is also growing outrage over its partnership with Eric Cullen, a British transgender man, whose brand Abprallen encourages Satanism.

Target is selling two of the brand’s items – a $25 slogan sweater with the words ‘cure transphobia not trans people’ wrapped around a sword, an $18 ‘too queer for here’ tote bag, and a ‘we belong everywhere’ fanny pack that now appears to be sold out.

Eric – a transgender man – proudly shared photos of the collaboration on Instagram.

‘These have already got the transphobes infuriated with me and I feel like quite the celebrity to think that they believe this is all some big conspiracy and I have any power to brainwash anyone when I’m just some guy drawing pictures!’ he said.

A closer look at his other work reveals some more sinister material.

Badges with slogans like ‘Satan Respects Pronouns’, ‘Young, Queer and Willing’ and a lighter pin with the words ‘burn down the cis-tem’ are among other products.

He also models the ‘Satan respects pronouns’ t-shirt on an Instagram page while wearing BDSM-style horns and no pants.

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