Under-fire retailer Target is partnering with a group pushing for woke school policies despite severe backlash for its LGBTQ Pride product release. 

The brand says it is ‘proud’ of its collaboration with K-12 education group GLSEN, which pressures school boards to allow children to secretly transition without their parents’ consent and make sexually explicit books available in classrooms. 

It also provides instructions for teachers on how they can alter classes such as math and science to be ‘more inclusive of trans and non-binary identities’, including using ‘they/ them’ pronouns in lesson plans, reports Fox News

‘GLSEN leads the movement in creating affirming… and anti-racist spaces for LGBTQIA+ students’, Target said. ‘We are proud of 10+ years of collaboration with GLSEN and continue to support their mission.’

Target lost billions in market value after it recently rolled out its annual Pride marketing campaign

Target lost billions in market value after it recently rolled out its annual Pride marketing campaign

Target lost billions in market value after it recently rolled out its annual Pride marketing campaign

The retailer came under fire for offering 'tuck-friendly' options in female swimwear

The retailer came under fire for offering 'tuck-friendly' options in female swimwear

The retailer came under fire for offering ‘tuck-friendly’ options in female swimwear

Target has reportedly lost over $9 billion in market value after it rolled out its annual Pride marketing campaign, which included a controversial ‘tuck friendly’ female swimwear line

And the company’s close ties with GLSEN have since come to light amid the backlash, with Target reportedly a major part of its donor base. 

Among the policies pushed by the body are recommendations for teachers to step in if students are learning about sex and gender, to ensure it fits the group’s ideology. 

‘When students are creating their own surveys, if they want to include data for biological sex, teachers need to be sure they include both intersex and other as choices,’ the group says in a lesson plan. 

‘And if the students want to include data for gender, a variety of choices need to be included, such as agender, genderfluid, female, male, nonbinary, transman, transwoman, and other.’ 

Target has reportedly donated upwards of $2.1 million to the group, assisting its drive for school districts to veer to the left. 

One of the group’s core policies is supporting trans-youths with their transition, even without their parents’ consent. 

It’s policy for school districts over the matter is to keep all ‘medical information relating to transgender and nonbinary students confidential’, with this extending beyond the classrooms to include ‘parents or guardians’. 

Target has been slammed for the Pride marketing campaign, which also included woke children's books

Target has been slammed for the Pride marketing campaign, which also included woke children's books

Target has been slammed for the Pride marketing campaign, which also included woke children’s books 

Target has reportedly given upwards of $2.1 million to GLSEN to support their lobbying efforts

Target has reportedly given upwards of $2.1 million to GLSEN to support their lobbying efforts

Target has reportedly given upwards of $2.1 million to GLSEN to support their lobbying efforts 

Target’s support for the group comes as its CEO Brian Cornell defended the controversial Pride month marketing campaign. 

‘When we think about purpose at Target, it’s really about helping all the families, and that “all” word is really important,’ he said on Fortune’s Leadership Next podcast

‘Most of America shops at Target, so we want to do the right thing to support families across the country.

‘I think those are just good business decisions, and it’s the right thing for society, and it’s the great thing for our brand.’  

Source: | This article originally belongs to Dailymail.co.uk

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