The Premier League has found a new broadcasting partner in China, signing a deal with Tencent in China after cutting ties with PPTV earlier this month.

The league terminated its existing contract with PPTV, owned by Suning, after the withholding of a payment due under the terms of the deal in March.

The three-year deal with PPTV was announced last summer but the disagreement led to cancellation of the league’s most lucrative overseas TV contract worth £564m, which had two years left to run. 

The Premier League has a new Chinese broadcasting partner, signing a deal with Tencent

The Premier League has a new Chinese broadcasting partner, signing a deal with Tencent

The Premier League has a new Chinese broadcasting partner, signing a deal with Tencent

The Premier League last month pulled its hugely lucrative TV deal with PPTV, owned by Suning

The Premier League last month pulled its hugely lucrative TV deal with PPTV, owned by Suning

The Premier League last month pulled its hugely lucrative TV deal with PPTV, owned by Suning

After the opening round of fixtures were not broadcast in China, viewers will now have access to all the remaining 372 matches from this weekend, the league said.

The Premier League said Tencent would make more than half of the matches available free to air, with the remainder accessible via a subscription.

Clubs will also be able to share short in-play clips to engage with supporters in China, the first such deal the Premier League has done anywhere in the world.

Premier League chief executive Richard Masters said: ‘We are excited to have agreed this partnership with Tencent ensuring our supporters in China can enjoy following Premier League action throughout this season.

‘We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season.’  

It is believed the league will now focus on putting in place a longer-term deal, to cover the 2021-22 season and beyond.

According to the Financial Times, the deal with Tencent is worth less than the fee PPTV was due to pay this season

But top-flight teams have reportedly been told by Masters they will not lose money after funds were boosts by PPTV paying half of their contract before it was terminated.

It is claimed Tencent has 114million video subscribers and they already have a deal with the NBA.  

More to follow.

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